Monthly Archives: January 2015

Using News Cycles to Promote Your Business With Social Media


Between the Seattle Seahawks and the New England Patriots, football fans literally from coast to coast will converge soon on Phoenix for the biggest game of the year. While you may have thought about what to serve for your big party, have you thought how your business could capitalize on this unique opportunity??

This bowl game is a great example of a major news cycle event, and tying into major news cycle events can be a great way to promote your business. Almost everyone has heard about the multi-millions of dollars big corporations shell out to air ads during the big game to promote their brands, but many companies and even individuals have made waves in different (and less expensive!) ways. Social media is a great way to promote your company as it is inexpensive and far reaching.

Last year, JC Penney got some attention for their “Tweeting with Mittens” campaign during the big game – playing off of the cold weather in New Jersey. Not nearly as much attention as Kohl’s did, though, by responding to JC Penney’s tweets and referring them to leather texting gloves on the Kohl’s website. Cost to Kohl’s? Nothing beyond paying an employee or social media company to tweet for them.

Let’s take a time-out to review:

  1. Pay attention to what your competitors are doing
  2. Tie in to major news cycle events

Another stand-out last year? The woman in the pantsuit – Hillary Clinton. During the game, she famously tweeted, “It’s so much more fun to watch FOX when it’s someone else being blitzed & sacked!” Displaying a sense of humor and poking a little fun at herself (and perhaps at FOX) was a great way to seem down to earth and approachable. It’s a tough line to walk to gently poke fun at yourself/your brand and promote yourself/your brand at the same time, but done well, it can be marketing gold.

Time-out game review:

  1. Know how others perceive your business
  2. Know how you want others to perceive your business
  3. Look for opportunities to bridge the two

You have a lot of ways to score marketing points for your business, so whether it’s tapping into the Big Game hype or later news cycles, we hope these tips will help you think creatively and make your way to the end zone. Sure, we’ve only given you two plays to review, but you’ve got the ball now. What are you going to do with it? Your fans are rooting for you, and we’re with them!


What Every Arizona Homeowner and Property Investor Needs to Know about Proposition 117

By Bill Aust, Senior Vice President, The Biltmore Bank of Arizona

Michael Orr

In November, The Biltmore Bank of Arizona had the great pleasure of hosting a panel of experts to speak about the greater Phoenix residential real estate market and the hidden implications of Proposition 117. For those of you who couldn’t attend, I’d like to share some key points our accomplished speakers covered during their presentations.

First, I’d like to mention some of the general market intelligence our panelist Michael Orr imparted. Michael is Director of the Real Estate Center at the W.P. Carey School of Business at Arizona State University and is widely considered one of the leading experts on the status of the Arizona residential real estate market. According to Michael:

  • The residential sales market in greater Phoenix area is mostly flat, with the exception of high-end properties, which are selling at a faster clip but not at a much higher price than last year.
  • More people are interested in renting the home they live in versus owning it.
  • Rental property demand is driven by multiple factors:
    • Millennials prefer to rent rather than own;
    • Homeowners who were foreclosed upon often rent while they rebuild their credit;
    • Investor activity has declined since last year, when large group buyers were snatching up single family residential homes to use for rental properties; and
    • Income and wealth disparity is increasing.
  • The future of our residential real estate market depends heavily on action by lenders.

Attorney James Nearhood and real estate appraiser William Dominick of Burke Hansen followed Michael’s presentation with an overview of Proposition 117, a state constitutional amendment voters passed in 2012 that was intended to control how quickly property taxes can increase.

Jim and William explained that Prop 117 might have a big impact on commercial and residential properties that are improved after January 1, 2015. They cautioned the audience that while we know what the law says, we don’t know how it will be interpreted and applied by the Arizona Department of Revenue.  They suggested that if you are thinking of improving a property or buying a new property and improving it, you should consult with a real estate expert about the potential impacts of the new law on future real estate tax bills.

We’re grateful to all of our panelists for sharing this valuable information.